Brand is a kind of evaluation, recognition and trust of people to an enterprise and its product, after-sales service and cultural value. Simply put, band is cognition degree of people to product and product series. Currently, the importance of brand for development of enterprises has been self-evident. Brand is the intangible asset of enterprises, which directly represents credibility and competitiveness of enterprises. An enterprise with absolute brand competitiveness can obtain wider market and greater economic benefits. At present, in the crusher industry, various enterprises begin to pay attention to band construction. Many domestic crusher enterprises have regarded brand construction as an important task in development process of enterprises. It's no exaggeration to say that band has become an important means to improve competitiveness of enterprises.
However, many domestic crusher enterprises have some misunderstandings in understanding of brand. Firstly, brand is not trademark. Trademark is just symbolic identification tag. While brand not only contains name, logo and other seeming contents of enterprises, but also includes reputation, culture, product, management system and other aspects of enterprises. The brand of enterprise can be truly established be means of joint improvement of these aspects. Secondly, brand construction cannot be established only relying on media advertisements and other propaganda. A big brand can be created through tangible product, technology and reputation.
Hence, in order to obtain competitive advantages relying on brand construction, domestic crusher enterprises should firstly establish correct band awareness and has a correct and in-depth understanding of brand, which is conductive to implement right brand strategy. Secondly, enterprises should improve comprehensive strength by improving innovation capability and scientific research ability, which gets the favor and trust of customers by means of excellent product quality, first-class technical level and superior service, thus setting up an international brand. As a professional manufacturer of mining equipment such as crushing equipment, powder grinding machine, ore beneficiation equipment and building material equipment, Hongxing Machinery continuously improves technical level, product and service quality, which wins god reputation, favor and support of various customers.